The Wealthy Speaker Seminar: Marketing Your Way to Wealthy

May 14th Afternoon Workshop With Jane Atkinson

Whether it comes to the speech, positioning, or marketing materials, Jane Atkinson will help you avoid the common mistakes and take advantage of techniques and tips that have helped many of her clients catapult to the top 3%.

Being able to understand a client’s needs is a key in the speaking industry and Jane spent over a decade on the front line selling to them and working through to speech completion.

The number one complaint Jane hears from speakers who’ve been around awhile is that they are doing well, but they’d like to get to the next level ie: more bookings…..FASTER! Does that sound familiar?

If you answered yes to the last quesiton then this afternoon workshop is for you!

This engaging workshop will help you:

begin to discover how to build the speaking business (and the life) of your dreams!
get results quickly with a targeted strategy that will get you booked.

Jane will help you:

learn the 3 most important areas to concentrate your time and money
discover the most powerful form of marketing
position yourself in the industry to earn higher fees
see what works and what doesn’t work in speaking marketing

Meet Jane Atkinson

Jane Atkinson has been helping catapult their speaking business for more than 18 years.
As an agent for speakers she has repped speaking super stars Vince Poscente, Joe Calloway and Peter Legge – all CSP/CPAE’s* as well as celebrities like Sugar Ray Leonard. As former Vice President of International Speakers Bureau, Jane has seen the industry from many angles.

Join Jane for a highly interactive session that will provide pages of notes and ideas! Jane’s book, The Wealthy Speaker: The Proven Formula for Building Your Successful Speaking Business is the perfect resource for speakers at all levels. Learn the step-by-step process that many of North America’s top speakers use to earn over $1 million per year.

Don’t Miss This Workshop!

Afternoon Workshop: The Wealthy Speaker Seminar
Expert Speakers: Jane Atkinson
Date/Time: Monday, April 16th, 3:00-6:00 p.m. Eastern time.
Location: The International Centre. Click here for address and directions.

How to Register

AFTERNOON WORKSHOP
Afternoon Workshop (Members, $60). Click here to register.
Afternoon Workshop (Non-Members, $100). Click here to register.
Afternoon Workshop (Season’s Pass Holders, FREE). To reserve your spot, contact Melissa at capstoronto@starry.ca

EVENING EVENT
Evening Event (Members, FREE). To reserve your spot, contact Melissa at capstoronto@starry.ca
Evening Event (Non-Members, $60). Click here to register.

AFTERNOON WORKSHOP & EVENING EVENT
Both Events (Members, $60). Click here to register.
Both Events (Non-Members, $160). Click here to register.

BRING YOUR SPOUSE OR TEAM MEMBER FOR FREE!
Once you’ve registered for the afternoon workshop or evening event — or both — you may bring your spouse or team member with you at no extra cost. (Please note that your guest must check-in at the door and must be verifiable as your spouse or team member, not just a friend or business associate.)

SAVE A BUNDLE WITH A SEASON’S PASS!
(Five afternoon workshops of your choice over the next year!)
Season’s Pass (Members, $210. A $60 savings.) Click here to get it.
Season’s Pass (Non-Members, $350. A $150 savings. ) Click here to get it.

Business Development & Networking Strategies for Building a Profitable Speaking Business

June 11th Afternoon Workshop With Allison Graham

What does it take to build a profitable speaking business in today’s economy?
If you have amazing content to share and deliver it in a way that engages the audience, but your target market is just not “getting it” then this session is for you. Allison truly believes that it doesn’t matter how fantastic a speaker you are nor how important your message is, if the right people don’t know about you and don’t understand why they should hire you (for a solid fee), then you’ll be frustrated in business.

If you want to change that, then this session will spark the shift in business you need to get going in the right direction.

Allison Graham will share the key tools she used to launch and grow www.ElevateBiz.com in this difficult economy and how you can use these same tactics to reach your goals.

Topics covered will include:

networking your way to the decision maker so it’s easier to sell
narrowing your niche so you don’t confuse the buyer
tying your content to their bottom line so you can raise your fees
positioning your brand so clients know who you are and want to hire you
getting media coverage and leveraging social media to earn credibility

Whether you’re new to the biz or want to be reinvigorated, this content-rich session will give you tools to surpass six figures in the next five years – or less. No question about business development or profitable networking is off limits! You’ll leave with the confidence and knowledge to complement what you’re already doing and take it to the next level.

You will leave the session with an action plan for growth including:

5 strategic follow ups for growth
at least one focused idea for media coverage and an answer on how to get it
a profitable networking “Focus Board” to reach their buyer
a social media priority action list that gets results

Meet Allison Graham

Allison Graham specializes in helping professional service providers and small business owners grow their companies through strategic business development and profitable networking action plans. She self-published a highly successful first book and has since been picked up by the international publishing house Wiley for the 2nd edition of her book called Business Cards to Business Relationships: How to Build a Profitable Network to be released in Spring 2012.

Through her company www.ElevateBiz.com she works with some of Canada’s most prominent companies, financial institutions and associations, offering corporate training and keynote speeches on business development strategies and profitable, productive networking.

Before creating a successful career in the media, politics, business and charitable sectors, Allison worked as a receptionist during the day and a bartender at night. Thanks to learning how to network effectively in a short period of time she changed her life’s direction. All of her opportunities were thanks to creating a strong network. Realizing the power of networking and being forever grateful to the people who showed her the way, Allison Graham has made it her personal mission to help others reach their true potential by teaching them how to get connected. From there, anything is possible.

Allison Graham writes the column and blog syndicated throughout Sun Media called Getting Connected: The Art of Networking and has been featured in the Financial Post, Globe and Mail and on BNN’s MoneyTalk as well as countless other television, print, radio & online media sources.

Don’t Miss This Workshop!

Afternoon Workshop: Business Development & Networking Strategies for Building a Profitable Speaking Business
Expert Speakers: Allison Graham
Date/Time: Monday, June 11th, 3:00-6:00 p.m. Eastern time.
Location: The International Centre. Click here for address and directions.

How to Register

EVENING EVENT
Evening Event (Members, FREE). To reserve your spot, contact Melissa at capstoronto@starry.ca
Evening Event (Non-Members, $60). Click here to register.

AFTERNOON WORKSHOP & EVENING EVENT
Both Events (Members, $60). Click here to register.
Both Events (Non-Members, $160). Click here to register.