New Realities for Growing Your Speaking Business

May 14th Evening Event With Jeff Mowatt, CSP

Rest assured, these tips and strategies are insights that you’ve never heard before, because they are based on realities of today’s marketplace.

Over the last 4 years, the world of professional speaking in Canada has been knocked off its traditional axis. For keynotes, meeting planners are increasingly opting for pseudo-celebrities. And for training, companies are getting the information for free off the Internet. That means it’s more challenging than ever for non celebrity speakers to grow their businesses.

The good news is by making a few adjustments, the speaking business is also potentially more lucrative than ever.

2012 marks Jeff Mowatt’s 20th year as a full time professional speaker. He’s the first to admit that he’s often learned – the hard way – what does and doesn’t work to continue to grow your business.

Jeff is a CSP and was one of the “Founding Four” national presidents of CAPS national. He has spoken for numerous national and chapter conferences for CAPS and NSA.

Key challenges that the presentation is designed to help you:

Make your life easier and more productive when you have to deal with other humans

This presentation will help you understand:

How being ‘well-read’ can translate into ‘seldom booked’
Niche marking in Canada… why those who need you the most, book you the least
Great openings: from dramatic (aka toastmaster corny) to compelling
How reading your audience can ruin your impact
Why ‘Experts who Speak’ get the LOWEST fees
Why speakers who are ‘impressive’ and ‘polished’ are seldom rebooked
3 reasons to say ‘no’ to working with bureaus
The myth of press releases and media exposure
Why budgets don’t work… 3 keys to becoming a millionaire in the speaking business (yes, he is one)

Meet Jeff Mowatt, CSP

Jeff Mowatt speaks on the topic of customer service under his trademarked brand, “Influence with Ease.” His customer service column has been featured in over 200 business publications.

He is the author the bestselling books, Becoming a Service Icon in 90 Minutes a Month and Influence with Ease as well as several training resources. The year 2012 marks Jeff’s 20th year as a full time professional speaker.

He is a CSP, was the Founding President of the CAPS Calgary Chapter, and is one of the “Founding Four” national presidents of CAPS national. Over the last 20 years, Jeff has seen lots of speakers come and go. In particular, the last 4 years have been the most challenging – and yet the most rewarding – that he’s experienced.

DON’T MISS THIS EVENT!

CAPS Evening Event: New Realities for Growing Your Speaking Business
Expert Speaker: Jeff Mowatt, CSP
Date/Time: Monday, May 14th, 7:00-9:30 p.m. Eastern time
Location: International Centre. Click here for address and directions.

How To Register

AFTERNOON WORKSHOP
Afternoon Workshop (Members, $60). Click here to register.
Afternoon Workshop (Non-Members, $100). Click here to register.
Afternoon Workshop (Season’s Pass Holders, FREE). To reserve your spot, contact Melissa at capstoronto@starry.ca.

EVENING EVENT
Evening Event (Members, FREE). To reserve your spot, contact Melissa at capstoronto@starry.ca
Evening Event (Non-Members, $60). Click here to register.

AFTERNOON WORKSHOP & EVENING EVENT
Both Events (Members, $60). Click here to register.
Both Events (Non-Members, $160). Click here to register.

BRING YOUR SPOUSE OR TEAM MEMBER FOR FREE!
Once you’ve registered for the afternoon workshop or evening event — or both — you may bring your spouse or team member with you at no extra cost. (Please note that your guest must check-in at the door and must be verifiable as your spouse or team member, not just a friend or business associate.)

SAVE A BUNDLE WITH A SEASON’S PASS!
(Five afternoon workshops of your choice over the next year!)
Season’s Pass (Members, $210. A $60 savings.) Click here to get it.
Season’s Pass (Non-Members, $350. A $150 savings. ) Click here to get it.

How I Made 90% of My Revenue in 30% of My Time

June 11th Evening Event With Valerie Cade, CSP

How often have you wished that you could meet your income goals for the year and still have time to spare?

At some point most speakers want to earn more income. And at some point, in order to do so successfully, one needs time. Without (extra) time, you will not really be able to successfully leverage your speaking business with any sustainability, depth or real profitability.

This is not a time management session. This is the specifics of how Valerie doubled her income last year and did it in a third of the time. What did she do with the other two thirds in 2011? Speak. It was the first year on the ‘plan’.

What is she doing with the other two thirds in 2012 in order to leverage? Find out by joining in on the inside track and see how you might be able to do the same…for yourself, from where you are at now.

What could you do with your income goals met and some additional time? Hard to believe? Well, they put a man on the moon, broke the 4 minute mile…it comes down to gaining insights on trusted specifics and seeing if this might work for you. And what if it could?

This presentation will help you create:

Stream-line focus,
Create decisiveness
Improve Decision making and
Inspiration to tackle a bold plan, clarity.

Sound enviable?

Mark the evening of June 11th on your calendar as “booked” for this exciting talk!

Meet Valerie Cade, CSP

Valerie Cade, CSP is considered one of North America’s top experts in stopping workplace bullying and her book Bully Free at Work has been distributed in over 100 countries world-wide.

She was the CEO of one of Canada’s largest training companies for 10 years, our CAPS National President in 2002 and has served in various leadership roles both in CAPS and NSA, one being the only Canadian to serve as leadership chair of CAMP NSA for all in-coming chapter Presidents.

For 19 years Valerie has connected with audiences in a heartfelt, relevant way:
“She has a stand up comedian presence while still talking seriously about the important issues and she can change a lifetime of hurt into hope”.

DON’T MISS THIS EVENT!

How To Register

EVENING EVENT
Evening Event (Members, FREE). To reserve your spot, contact Melissa at capstoronto@starry.ca
Evening Event (Non-Members, $60). Click here to register.

AFTERNOON WORKSHOP & EVENING EVENT
Both Events (Members, $60). Click here to register.
Both Events (Non-Members, $160). Click here to register.