UNITY Event
CAPS Unity: Secrets of a Successful Speaking Business | Cracking the YouTube Code
Tuesday, May 7, 2022
6:00 PM – 8:00 PM
Secrets of a Successful Speaking Business – Shep Hyken CSP, CPAE
This is not a presentation. This is an explanation! Shep Hyken will share the strategies he has used over the past 35 years to create and sustain a successful speaking business. This is not theory. It is all from personal experience. Shep will share what worked and what didn’t. He encourages questions throughout the program, and no questions are off-limits. Regardless of how long or short, you have been in this business, you will find strategies and techniques that will be valuable to your bottom line.
Shep has a solid track record of success for more than 35 years. Depending on what the audience is asking for, he will cover how he works with bureaus, uses the phone, uses email and has embraced social media. The bottom line, Shep will hold nothing back.
In Shep’s program you discover/take away:
Passive and active marketing and sales strategies
How Shep uses social media to position himself as a thought leader and make the phone ring
An open forum to ask any question about how Shep gets and keeps clients – and anything else related to the speaking business
And, much more
About Shep Hyken
Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for his achievements in the speaking profession. Shep works with companies and organizations that want to create amazing customer experiences that get customers to say, “I’ll be back!” His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, The Convenience Revolution, Be Amazing or Go Home, and I’ll Be Back. He is also the creator of The Customer Focus™ program, which helps clients develop a customer service culture and loyalty mindset.
Cracking the YouTube Code – How to Build a Channel That Drives Business Michelle Villalobos, MBA, CSP
Discover how to choose topics and titles that increase the chances of your videos being viewed — from almost the moment you press “upload”
Understand how to leverage YouTube’s algorithms to increase organic views (without spending money on ads)
See case studies and examples of all the principles across a variety of topics and industries
Receive an easy video content structure that you can use for any topic to increase your view time (and strengthen your stats)
How to drive influence, opportunities through YouTube
How to generate 6-figures from back-end leads and sales
How to make the most of a small subscriber base.
About Michelle Villalobos
Michelle Villalobos, MBA, CSP, is the host of the Awaken Your Inner Superstar Podcast, and creator of several programs to help mission-driven Superstars step into greater purpose, passion, and prosperity.
Her mission is to ACTIVATE these influencers, thought leaders, and expert entrepreneurs to scale their businesses in joyful, energy-rich ways. She helps them design and develop the ALIGNED business models, revenue streams, and marketing strategies, as well as the beliefs, and behaviours that drive INCOME for them, and IMPACT for the world.
During her 14+ years in business, Michelle’s most popular programs include: Work & Play Every Day; Make Them Beg Personal Branding Program, and Sales As Service; among others. Today and for the past 7 years, her flagship program is the Superstar Business Breakthrough, during which participants design and develop a whole new “Big Back End” business model, revenue streams, and 90-day plan – in just 3 days.
She also recently launched her new online course: Retreats to Riches.
Agenda
Socialize in the CAPS in the Hall from 6:00 - 6:30 pm EST
Hear our Featured Speakers from 6:30 - 8:00 pm EST
Reconnect and Debrief at 8:00 pm EST