You don’t have to leave home in order to have a global impact as a professional speaker. The world is at your fingertips. But more importantly, the world is at the fingertips of your clients, and your clients’ clients.
Some of our members say they are not global speakers. They have no desire to work outside of the province or country, and dismiss the idea that they need to be aware of the international professional speaking business. No problem, as they can be and are successful working locally.
Here’s another perspective.
We might not believe that our businesses are impacted by the global economy – but there’s a good chance that our clients’ businesses are affected. Example: post-secondary institutions are competing with distance learning programs from around the world (e.g. study from home and earn your PhD). And, there is an emerging trend where organizations and experts (like professional speakers) are offering their content, globally, 24/7, FOR FREE. This example is relevant from at least two perspectives.
First, there is the impact on the professional speaker who has to compete against larger organizations offering a greater variety of high quality content, virtually, and for less cost (and even for free). You have to work harder to be noticed. You have to work faster to provide new and exciting value. And, you have to earn the right to be heard by your prospects and clients.
Second, there is the impact on educational organizations (who might be your clients) who now need to change how they do business, in order to compete in a global economy. So even if you don’t believe you are a global speaker, what are you doing to better serve your clients who are impacted by a global economy?
There are nearly 7 billion people in the world. An estimated 13.5 million live in Ontario, and 314 million just south of our boarder. You can reach most people in North America within a 5hr flight. Or you can do it instantly by leveraging technology. Your clients (and their clients) are living in the same global context, and they are also trying to learn how to be more successful in the changing economy.
Discover how the global economy is impacting how you (and your clients) do business locally:
- Attend the Global Speakers Summit (our annual CAPS convention with international guests)
- Review the CAPS webinar archives
- Check out Speaking of Impact Magazine
- Talk with your colleagues
You might not have a desire to knock on the world’s door – but the world is knocking on yours.
To the Summit!