Why FREE is costing you the value of your CAPS membership

Enette Pauze
PresidentIsn’t it amazing that we have free access, 24/7, to information on just about any topic in a variety of formats to meet our needs?

The internet is powerful. As speakers we are investing time and money to figure out how to better leverage it to grow our businesses – how to expand our reach, increase profitability, or enhance our brand. But, did you realize how much free is also costing you?

How many times in the last 6 months have you NOT taken advantage of your CAPS membership because you thought you could find the information and value online, in less time, with less effort? For example, “I don’t need to attend that CAPS event on social media, because I can read about it for free online, from the comfort of my home.”

We are increasingly accustomed to being able to get what we want, when and how we want it. We are so busy trying to get busy, that our own professional development and networking is taking a back seat, and it’s costing us a fortune.

‘Free’ has given us the illusion of ‘more value’, and has distracted us from a basic human need – in-person, social connection and interaction. One of the top 3 ESSENTIAL needs reported by our CAPS members in the recent national survey was opportunities for “networking and other interactions to help members connect with each other.” So, here’s a reminder to help you re-claim the value of your membership.

Our local chapter events provide OPPORTUNITIES to connect with other members, guest speakers, and VIP guests. Here are just a few ways you can increase your engagement:

  • Meet up with members before and/or after events
  • Connect with or host out-of-town members
  • Car pool to/from events
  • Ask for a 10min mentor call, for help related to growing your business
  • Sit beside someone new at an event
  • Show up early to an event and offer to help greet new members and VIP guests
  • Welcome our guest speakers
  • Offer to host a meet-the-expert session
  • Lead a mastermind group
  • Host an impromptu gathering for CAPS members
  • Ask for an introduction or referral through a colleague
  • Welcome people at the front desk
  • Volunteer, volunteer, volunteer!

We changed the location of our monthly events to better meet the needs of our local Toronto members. Come early, stay later, and spend time getting to know members and connect with friends. The #1 question you’ll hear us ask is, “How can I help?”

To the Summit!

Enette Pauzé
CAPS Toronto

5 Responses

  1. Suzanne F Stevens
    Suzanne F Stevens March 15, 2013 at 10:32 am |

    Great points Enette! Connection is key. In the last two months three of my CAPS colleagues referred me to their clients, not because they ‘know of me’, but because I have connected with them in a variety of ways so they had ‘confidence in me’; one opportunity was to connect at meetings. Even though I have had a successful business for 12 years I also decided to attend the afternoon session with Ed Rigsbee at the last CAPS meeting, he focused on how to get the attention of associations, a market I had spent limit time trying to attract. Great insight and more importantly, things I will incorporate into my strategy. I do believe the more we know, the more we need to know.

  2. Stephen Rayfield
    Stephen Rayfield March 15, 2013 at 10:57 am |

    Ennette, love your provocative headline!

    Your list of value opportunities drives home the real value of investing time in CAPS Toronto meetings every month.

    Since many of us are home office or small office people the theme of interaction is big. I would like to add another value I have received many times at a CAPS Toronto meeting. Get additional insights into a project or strategy you are working on. That extra pair of eyes can make a big difference even if it is just to confirm what you are doing is right.

    To the Summit!

  3. Enette Pauze
    Enette Pauze March 15, 2013 at 1:40 pm |

    Thank you for taking the time to read and share!

    Would love to hear from others about the value they receive from connecting with other CAPS members. Cheers!

  4. Tom Stoyan
    Tom Stoyan March 16, 2013 at 10:16 am |

    Enette has provided some simple, yet powerful ideas about leveraging our membership!

    Look, one of the primary reasons folks join CAPS is to build their business.
    We can help them by getting to really know them…and then introducing them
    to others, including potential clients.

    Some members of our association know, can and will refer us to others who need to hire us.

    Does it work all the time?

    But I have received over a million dollars in referral business that makes me think…
    it just might be worth becoming a more active CAPS member as per her suggestions above.

    How about you?

    Tom Stoyan
    Canada’s Sales Coach

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