ATTENTION:
ASPIRING, NEW or MID-CAREER SPEAKERS

Would you like to:

build your brand and become an expert speaker of choice?
develop a strategic sales and marketing plan that will make 2012 your best year yet?
learn the secrets to success from some of the most sought-after speakers in the business?

If you answered YES to any of the questions above, then PRO-TRACK is the answer! This hands-on, content packed program will help you build the profitable, sustainable and satisfying speaking business you dream about!

WHAT IS PRO-TRACK?

We all know you need 3 key things to build a thriving speaking business:

Valuable Expertise
Dynamite Speaking Skills
Business-Building Strategies

Chances are you’ve got number one covered. But if you’re struggling with two or three, PRO-TRACK is the solution.

PRO-TRACK is a year-long program – delivered over 4 Weekend BootCamps – that gives aspiring, new and mid-career speakers the strategies and skills needed to build a successful professional speaking business.

SMALL GROUP. BIG VALUE

Enrolment in the PRO-TRACK program for 2012 is limited to 20 participants. We do this because we recognize the value of a small group format. A smaller group means you get more dedicated time, and access, to both our distinguished faculty and your fellow group members.

You’ll also find that your fellow participants may be at various stages of their development; some may have been in business for several years and are either looking for focus or want to add more speaking to their consulting or training business, some may be just starting out and exploring the idea of becoming a professional speaker, others could fall somewhere in between.

Everyone takes something different from each session and from the program as a whole. If your business is already up and running you can apply what you learn immediately. If you’re new to the business, you can take the information learned during the program and store it for when you’re ready – ensuring you do things the right way, the first time! With the more seasoned speakers in the room, you have the opportunity to learn from other’s mistakes.

As a participant of the PRO-TRACK program you become part of a community. You will build relationships that will help build your business – those connections are priceless!

Here’s what some of our most recent graduates have to say about their experience with the PRO-TRACK Speaker Academy – watch the video testimonials below!

TRANSFORMATIVE PROGRAMMING

With 16 different modules; focusing on everything from topic development and platform skills, to product creation and sales and marketing – all delivered by leading experts, PRO-TRACK is a transformative program built by speakers, for speakers.

PRO-TRACK programming is based on these 10 Core Competencies:

Professional Awareness
Professional Relationships
Topic Development
Platform Mechanics
Presenting & Performing
Marketing
Sales & Selling
Authorship & Product Development
Business Management
Technology

Here’s just a small sample of the amazing content from the 2011 PRO-TRACK program.

The World of Professional Speaking

Understanding the various speaker business models; Keynoter, Trainer, Facilitator, Coach
Speaker Fees; Principles, Guidelines, Fee Structures
“Free” Speaking Pro’s & Con’s
Working with Meeting Planners, Speaker Bureaus or Associations

Setting Goals & Action Planning

Clarifying You Personal & Professional Values
Setting Personal & Professional Goals
Identifying Your Strengths & Potential Barriers to Success
Developing an Action Plan for Getting the Full Potential from Pro-Track

Developing Compelling Topics & Programs

How the Top Speakers Develop Topics & Build Programs
Why You? Why This Topic? Why Now?
Crafting Unique Signature Stories From Your Expertise and/or Background
Speech Structure – How to Create a Compelling Presentation

Sales Strategies & Techniques

Distinguishing Yourself As An Authority in Your Topic/Area of Expertise
Understanding the Sales Cycle & Sales Strategies for Success
Becoming an ‘Expert Who Speaks’, Versus a Paid Speaker
Developing Strategic Alliances & Creating a Professional Network

Marketing & Product Development

Identifying your target market and their needs
Positioning & pricing your products and services effectively
The elements of an effective website and how to use video to engage
Creating passive income through value add products and services

And SO MUCH MORE!

That’s not all, you will also get…

Showcase: At every BootCamp you will get the opportunity to speak in front of our panel of qualified speaking and presentation coaches and experts, who will provide feedback on: content, delivery, market and other business opportunities. All of feedback given is captured on tape so that you can refer to it as you are developing your skills throughout the program.

Monthly Group Coaching: To ensure accountability and provide additional support and feedback, you’ll have access to monthly group coaching calls with your fellow PRO-TRACK members

“ON-TRACK” Online Community: As a PRO-TRACK participant you will get lifetime access to ON-TRACK; the exclusive on-line community for PRO-TRACK participants and Alumni. Giving you yet another way to connect with fellow experts, during and after the program!

EXPERT FACULTY

Our distinguished faculty is comprised of the best-of-the-best in the business. Not only are our faculty members experts in their particular topic area, but they’re also experts at running successful speaking businesses – and they’re thrilled to share what they’ve learned! You cannot get this kind of information or value anywhere else.

Meet our expert faculty from the 2011 PRO-TRACK program.

Beverly Beuermann-King  www.worksmartlivesmart.com
Mark Bowden   www.truthplane.com
Rachel Colic   www.rachelcolic.com
Randall Craig   www.randallcraig.com
Adrian Davis   www.whetstoneinc.ca
Linda Edgecomb   www.lindaedgecombe.com
Warren Evans  www.wevans.com
Peggy Grall   www.peggygrall.com
Janine Harris   www.keyringmedia.com
Susan Luke    www.susanluke.com
Stuart Morley    www.morleyconsulting.com
Sunjay Nath   www.sunjaynath.com
Michel Neray   www.essentialmessage.com
Edward Olkovich  www.mrwills.com
Tanja Parsley  www.partnersinperformance.ca
Enette Pauzé   www.level8leadership.com
Richard Peterson  www.passociates.com
Kathleen Redmond www.centreforcharacterleadership.com
Sid Ridgley   www.simulcorp.com
Kelley Robertson  www.fearless-selling.ca
Peri Shawn    www.coachingandsalesinstitute.com
Jennifer Spear   www.cleanslatestrategies.com
Sean Stephens   www.treefrog.ca
Tom Stoyan    www.coachingandsalesinstitute.com
Judi Walsh   www.askcorporate.ca
Helen Wilkie   www.mhwcom.com

THE VALUE

You simply cannot get a better deal for your time or money. The complete PRO-TRACK program is valued at well over $40,000.

The reason we can offer the program to you at a fraction of that cost is because the Leadership, Faculty and Guest Speakers volunteer their time! In the spirit of CAPS, we invest in participants like you because we know you will become active leaders in our CAPS community and help strengthen our global profession of experts who speak professionally.